Today is Wednesday, 8th September 2010

Posts Tagged ‘metrics’


Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels


AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader . Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales , but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica ‘s own mobile user numbers corroborate these findings.

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Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels



Findings From Liberty Mutual’s Responsibility Project


BlogHer, a growing community of woman who blog, recently wrapped up a conference in Chicago, IL. One of the convention activities included a forum for bloggers to share their opinions on “responsible blogging.” As part of Liberty Mutual’s Responsibility Project, BlogHer attendees were given a chance to sound off on several key blogging issues. Here are some of the findings : > 98 percent of surveyed bloggers believe it is acceptable to receive a free product > A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts > 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent) You can view some of the confessional here . Now let’s hear from the dudes! Do you think the above findings are in-line with what you’d expect from both sexes? Possibly Related Posts Survey: UK PR companies slowly embracing blogging Ordered List CMS Survery Results Research: One in three American bloggers writes specifically about health

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Findings From Liberty Mutual’s Responsibility Project



The GPL and Your Work


This is final part of the Blog Herald’s Guide to the GPL License series. You can read part one , part two and part three here. Over the course of this series, we’ve taken a look at what the GPL is, why using GPLed blogging software is important and how the GPL impacts some of the more common peripherals and add-ons to most blogging software.

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The GPL and Your Work



Are You Investing or Gambling?


There is money to be made in blogging and affiliate marketing, but how much risk are you willing to take? Lately I have been hearing about a lot of affiliates being burned by delayed or unpaid affiliate commissions not covering their adwords spend, and now I just heard a story from a friend that a well known affiliate management company has lost money due to paying affiliates but not being paid by merchants . As our blogs grow to become businesses, and then become our main source of income, it is worth remembering that fortunes do not always go one way. It is easy to get screwed through no fault of your own: Google Rankings tank Advertising prices you sell are cut Advertising prices you pay suddenly increase Bans, penalties, quality scores Crashes, data loss and hacks and so on Darren Rowse once told me his problogger empire was nearly stalled before it started when he lost three quarters of his Google traffic overnight. I think he still doesn’t know why it happened, it just came back a couple of months later. Can you imagine losing three quarters of your traffic and therefore three quarters of your income? This is why you should not give up the day job until you have sufficient budget to ride out any problems that might crop up. You must have a safety net in place. Plan for the worst and hope for the best! Possibly Related Posts Is Twitter considering charging business users? Groundbreaking Blog Viral Marketing: Obsidian Blackout Event Blogging is About Writing – and Not

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Are You Investing or Gambling?



Gawker Media Revenues Up 45%, So Much for the Adcopalypse


Good news for Nick Denton & Co., his Gawker Media reports that revenues are up by 45% in first half of 2009. So much for that “adcopalypse” where Denton spoke about 40% decreases in ads online last year, and warned media outlets to cut their costs why they still could. Gawker Media certainly did that, but it hardly hurt them, it would seem. They even brought back the pageview bonuses . See Denton’s blog post for charts and more. Possibly Related Posts Gawker Media is Back to Promoting Pageviews Nick Denton Believes In Content Gawker’s Bloody Miss, A Hit After All?

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Gawker Media Revenues Up 45%, So Much for the Adcopalypse



Jeremy Wright Steps Down, Elaine Kunda New CEO of b5media


Jeremy Wright is stepping down as CEO of blog network b5media, effective immediately, according to a press release . The new CEO is Elaine Kunda , presented as an “experienced entrepreneur”. “Elaine is exactly the right leader for b5media, with her strong leadership and proven ability to lead top performing teams,” said John Albright, managing partner of JLA Ventures. Kunda herself said this in the press release : “I believe there is an extraordinary opportunity to create additional value and new possibilities for our customers, partners and employees. The Company has accomplished a great deal in its relatively short history and I look forward to working together to take it to the next level. Wright will stay on the board of directors, but why do this now, and make it effective immediately? The answer is the ever so useful personal reasons explanation. Wright said: I was burned out, unhappy in the work I was doing and looking for something more to life. I’m still exploring what that is, but suffice to say it should involve playing around with projects, family time and consulting… while I figure out what makes me HAPPY. He also elaborates in a blog post about where to go from here, and what sparked this decision in the first place

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Jeremy Wright Steps Down, Elaine Kunda New CEO of b5media




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